Keeping a vow he made to himself decades ago, the “Blaze” media guru launched 1791 Supply & Co. for women, a line of denim clothing inspired by his desire to dress regular ladies who are not shaped like runway models.
“My trouble … stems from the fact that while growing up my daughter was a dress size SMALLER than America’s most famous model and sex symbol Marilyn Monroe,” Beck wrote in a Facebook post on Thursday.
What’s unclear from the post is exactly how his daughter being smaller than the voluptuous actress (who was at most a size 10), and thus more likely to reflect those “cool store” models, was a problem. Nevertheless, it caused Beck enough heartache to prompt a lifelong quest to create clothes for regular women.
“As I wiped the quiet and hidden tears away store after store as she was told, ‘oh, no, it doesn’t come in that size,'” Beck wrote, “I made myself a promise.”
Beck launched 1791 Supply & Co. — named for the year the Bill of Rights was ratified — in 2012 with two styles of men’s jeans. The ladies’ denim additions were “designed for and tested on all the girls” in Beck’s life.
The made-in-America brand runs in the $150 range.
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